The Sale of Articles of Rural Artisans Society (Saras) Mela commenced at Punjab Agricultural University here.
Artisans and artists from 25 different states of the country are participating in the fair.
Cultural heritage of various states were put on display on the opening day of the mela.
The atmosphere of the mela was reverberated with music and folk dance from different states which pulled a lot of crowd.
The joyous festival was inaugurated yesterday by Deputy Commissioner Pradeep Kumar Agarwal.
Speaking on the occasion, Kumar said, "It is matter of pride for us that the mela has been set up in Ludhiana. Artists from nearly 16 states have arrived here and adorned the festival. This is a platform where artists from self-help groups could display their items and sell their handmade products."
The Deputy Commissioner also informed that nearly 220 stalls from various states are put up at the Mela.
People who became part of the festival on the first day said that this is an opportunity for people to get acquainted with culture, art and craft of different states.
The 12-day long fest will conclude on October 16.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)