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Will Smith feels 'Wild Wild West' was victim of his mindset

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ANI Melbourne

Will Smith feels his 1999 movie 'Wild Wild West' was a victim of his mindset at the time, chasing star status rather than seeking interesting stories with the roles he chose.

In a recent interview, while doing a 'frank assessment' of his career, the 47-year-old actor admitted, "I had so much success that I started to taste global blood and my focus shifted from my artistry to winning. I wanted to win and be the biggest movie star, and what happened was there was a lag - around Wild Wild West time - I found myself promoting something because I wanted to win versus promoting something because I believed in it," reports News.com.au.

 

While the film was a global hit, Smith attributes its success to canny marketing rather than the strength of the actual movie itself, and says it is much harder to sell a dog to audiences nowadays.

"That smoke and mirrors in marketing is over. People are going to know really quickly and globally whether a product keeps its promises. Back in the '80s and '90s you had a piece of crap movie, you put a trailer with a lot of explosions and it was Wednesday before people knew your movie was s**t . But now what happens is 10 minutes into the movie, people are tweeting, 'This is s**t. Go see Vin Diesel'," he said.

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First Published: Jun 23 2016 | 4:32 PM IST

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