Den Networks partners with BARC India

For measuring TV viewership using Return Path Data

Den Networks announced that BARC India has partnered with the Company for measuring TV viewership using Return Path Data (RPD) via its digital set top boxes (STBs).

As part of this partnership, BARC India will fetch data from STBs of Den Network. Den Network, will also used this data for subscriber management, packaging opportunities and to drive advertising revenue on their in-house channels.

Powered by Capital Market - Live News