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Fashion brand uses fabric from solar power-driven charkhas

IANS  |  New Delhi 

A women's wear brand's spring-summer line is made using eco-friendly Khadi, woven through solar power-driven 'charkhas'.

W for Woman, a range of contemporary ethnic wear, has partnered with government initiative for its new collection

The Mission is aimed at revive and promoting the handwoven fabric through a unique, based production model that can provide employment to several people in the rural and sub-urban sectors of the country.

for Micro, Small and Medium Enterprises (MSME) Giriraj Singh appreciated efforts of bringing to mainstream

"In the backdrop of Khadi, we believe that this fabric weaves the social fabric of our country, as it has been the mainstay textile since the Independence days and will continue to remain an integral part of our culture," Singh said in a statement.

Dharmendra Kumar, Head, and Supply Chain, hopes the private sector in the apparel domain help them in reaching out to masses by using their distribution channels for further adoption of this fabric in the mainstream.

is no longer just about trends and innovative designs, said Anant Daga, Managing Director, TCNS

"It is also a means to encourage dialogue on sustainable choices," he added.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, March 09 2018. 19:26 IST