W for Woman, a range of contemporary ethnic wear, has partnered with government initiative Solar Charkha Mission for its new collection
The Mission is aimed at revive and promoting the handwoven fabric through a unique, solar energy based production model that can provide employment to several people in the rural and sub-urban sectors of the country.
"In the backdrop of Harit Khadi, we believe that this fabric weaves the social fabric of our country, as it has been the mainstay textile since the Independence days and will continue to remain an integral part of our culture," Singh said in a statement.
Dharmendra Kumar, Head, Sourcing and Supply Chain, hopes the private sector in the apparel domain help them in reaching out to masses by using their distribution channels for further adoption of this fabric in the mainstream.
"It is also a means to encourage dialogue on sustainable choices," he added.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)