The reach of the digital payments platform Freecharge has grown from 17 percent to 30 percent in the period from October 2015 to April 2016 in India -- the highest growth in app usage for any payments app in the country, a Nielsen study revealed on Monday.
Freecharge also emerged as the most engaging app in the category with the average time spent on the app per month -- increasing from 28 minutes to 55 minutes in the period October 2015 to April 2016, said the data from Nielsen Informate Smartphone Panel.
"The transactions on Freecharge take less than 10 seconds and our success rate demonstrates the level of product reliability and trust among consumers. We are confident about growing even faster and we are now within striking distance of the No. 1 spot in the payments ecosystem," said Govind Rajan, CEO, Freecharge.
The Nielsen Informate mobile insights are gathered through a smartphone panel which captures the actual app usage data of the users on a daily basis.
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.