Indian Premier League (IPL) franchise Gujarat Lions on Thursday partnered mobile sports application Rooter that has customised homepages, chat forums and even profile pages of players to enhance the experience of every team fan using it.
It also has a 'connect with' tab that allows the team's fans to interact with each other during the match in a one-of-a-kind team forum set-up that will add each individual fan's cheer to the collective frenzy.
Commenting on the development, Rooter founder and CEO Piyush Kumar said: "Gujarat Lions has been a revelation in the IPL last year and fans are eagerly awaiting the return of probably one of the strongest teams on paper."
"With hard-hitters such as Brandon McCullum and Dwayne Smith, coupled with the all-round cricketing genius of the likes of Dwayne Bravo and Suresh Raina, fireworks are expected out of the team this year."
"Rooter wanted to play its part in adding to the fervor of its fans by providing them with a unique space on the app, so that they can proudly show-off their love for the team and celebrate the 'Jalsa Jeet Ka' in a proud way," he added.
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