"In the coming month, we'll no longer be supporting the 'Direct' app. Your conversations will automatically move over to Instagram, so you don't need to do anything," a message popping up on the app reads.
The announcement was first spotted by social media commentator Matt Navarra, The Verge reported.
First launched in December 2017, the app came in with plenty of Snapchat-style filters, but it also allowed users to swipe down from the top of the screen to type messages to their Instagram contacts.
Instagram's reasons for shutting down the app remain undisclosed, the report added.
Direct was the second time Instagram borrowed an idea from Snapchat; it had earlier launched a 'Stories' feature in 2016.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)