In a first by a tourism board in the country, Kerala Tourism has chosen the virtual world to launch its path-breaking new "Great Backwaters" campaign.
Fans of Kerala Tourism have welcomed the campaign's launch by enthusiastically tweeting (@KeralaTourism) with the hashtag #GreatBackwaters.
"It is a tribute to the millions of travellers across the world who embrace technology in knowing about and visiting their favourite destinations," said Kerala Tourism secretary Suman Billa.
Kerala Tourism has set up a separate micro-site (www.greatbackwaters.com) in which a frontline image of the campaign is hidden and shown once a considerable number of tweets with the hashtag appear. Kerala Tourism is offering souvenirs from the state as prizes to two winners every day.
The creator of the best backwater profile of boards not exceeding 10 photos will earn a free holiday in Kerala.
