Kim Kardashian hires new publicist

Reality TV star Kim Kardashian has hired a new publicist to build a fresh image.

"Kim wants to set herself apart from the Kardashian PR (public relations) machine, and Kanye West advised her to build her own team," said a source.

The 32-year-old socialite has moved on from Jill Fritzo, who has represented the entire Kardashian clan for years, to actress Sarah Jessica Parker's publicist, Slate PR co-founder Ina Treciokas, reports showbizspy.com.

Treciokas also represents Woody Harrelson, Owen Wilson, Liev Schreiber and Justin Theroux. Treciokas' firm also represents Jennifer Aniston.