The show revolves around a modern-day love story written and produced by Dilip Jha.
"The best part about the entire project is that I belong to Delhi and it feels nice that we are shooting in the capital for our new show 'Yeh Pyaar Nahi To Kya Hai'," Vishal said in a statement.
"My on-screen character is that of Shrikant Reddy, the elder son of Krishnakant Reddy, who looks for support from his father. He is a focussed businessman and has an attitude to match it," he added.
"Yeh Pyaar Nahi Toh Kya Hai" will premiere on March 19.
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