A lot can happen over coffee

CCD's biggest achievement has been to get a predominantly tea-drinking country (especially the North & West) to take to coffee with such gusto

Sandeep Goyal
V G Siddhartha

V G Siddhartha

In a tribute to VG Siddhartha, Captain Gopinath of Air Deccan wrote, “Before (Café) Coffee Day, even in the South, the middle class went to Udupi hotels to read papers over coffee and chat and sip coffee with friends. The Udupi hotels were the favourite hangout places for Kannada writers. The journalists and writers of English press went to a few select coffee houses in the cantonment area. The modern youth never visited them. Siddhartha changed all that — the entire cultural landscape — through his ubiquitous coffee shops, both in the South and the rest of India where very few drank coffee (but) spent hours over books or laptops or simply unwinding with friends”.
When little-known entrepreneur Siddhartha opened his first Café Coffee Day (CCD) outlet at Brigade Road in 1996 at Bangalore — which was fast developing into the “pub capital of India” at the time — youngsters at first sneered at the idea of
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of or the Business Standard newspaper

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First Published: Aug 10 2019 | 12:33 AM IST

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