 "illustration by Binay Sinha")
A joke circulating in the WhatsApp circuit these days is that Amazon knows when a girl is expecting a baby well before her parents know, because of all the data on the products she suddenly takes an interest in. And of course, Facebook probably knows when she is likely to become pregnant almost before she thinks about it! One wonders whether this will be truly something to “like”. Nothing is private anymore and while the unseemly eyeball to eyeball confrontation that Facebook and Cambridge Analytics are having with governments in the USA, the UK, Singapore and India will die down
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