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Doorstep delivery is the biggest opportunity thrown open by the coronavirus crisis. Inevitably, new leaders will emerge in this landscape

Topics
online food delivery | E-commerce firms | Coronavirus

Shailesh Dobhal 



Shailesh Dobhal

No matter how the pandemic pans out — single wave extended over a period of time, series of waves over next year or two, or whatever else — one thing is clear: Vaccine or no vaccine, no one is in a hurry to leave home to grab that fancy dress, to dine out, buy that cherished gadget or simply to fetch that bag of wheat flour from the local grocer. Consumers will prefer products and services to be delivered to their doorstep, hygienically and safely. It does not matter whether you are a big-box retailer, transnational consumer goods marketer or the neighbourhood mom-and-pop kirana shop. Footfalls will invariably come down to a trickle even after restrictions go away, and the only way to prevent someone else from poaching your consumer is to go down to the consumer herself.

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First Published: Mon, May 18 2020. 22:28 IST

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