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Distractable v/s indistractable audiences

From a marketer's point of view, we need to figure out how to ride the distraction tiger better

Ambi Parameswaran 

Ambi Parameswaran

A classical Carnatic music concert is little different from a Hindustani music one. In the Hindustani concert, the musician often announces the raag he/she is going to sing or play. In the Carnatic music concert, the musician starts with a slow rendering of the notes of the raag.

No words are sung. The audience is trying to figure out the raag, murmurs are heard (as Carnatic singer T M Krishna observes in his book A Southern Music — The Kar­natic Story). And then the song’s first stanza or the pallavi starts and by then all in the auditorium know the raag and some novices like ...

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First Published: Sun, February 16 2020. 21:39 IST
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