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In advertising, to err is human

If advertising practitioners and pundits do need to get themselves into a rage in 2020, there are a lot more pertinent issues than inadvertent mistakes that ought to get them worked up

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Sandeep Goyal
There was a lot of hullabaloo earlier this month about an Uber ad that had mistakes in the headline and spelling errors in body copy. Lots of nasty remarks were posted on social media. First Ogilvy, the Uber agency, was targeted. And roasted. When they issued a denial saying the ad was not theirs, the mud-slinging kind of eased somewhat. So now, with Ogilvy out of the frame, it looked as if the client had done the creatives in-house (or done them through a small agency/freelancer) and managed a self-goal.

After 35 years in the business, I sat back, and thought
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First Published: Dec 28 2019 | 12:18 AM IST

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