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Made in India

Business Standard  |  New Delhi 

Swedish home decor major IKEA sought to send out a pointed message recently at a series of meetings with the CEO. Having been at the centre of sourcing controversies, the chain, which is in the process of setting up stores in India, included three India-made products in a kit it is handing out to visitors. Retail policy requires foreign chains setting up shop in India to source at least a quarter of their products from the country and IKEA was clearly hoping to make the point on this politically sensitive issue as strongly as it could.

First Published: Wed, May 15 2013. 21:05 IST
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