Made in India

Swedish home decor major IKEA sought to send out a pointed message recently at a series of meetings with the CEO. Having been at the centre of sourcing controversies, the chain, which is in the process of setting up stores in India, included three India-made products in a kit it is handing out to visitors. Retail policy requires foreign chains setting up shop in India to source at least a quarter of their products from the country and IKEA was clearly hoping to make the point on this politically sensitive issue as strongly as it could.