Classical marketing text books offer us some standard ways of approaching pricing and those are still being taught in business schools. So it was refreshing listening to understand the new paradigms of pricing from Professor Krishna Palepu of Harvard Business School at a session organised by HBS Club of India recently. The new way to approach pricing may have nothing to do with the traditional methods and may be they are just a variation of the tried and tested methods. I will leave it for you to take the final decision.
Professor Palepu’s argument was that we are now right in the middle of the
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