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Re-imagining and re-building the police brand

Knights in khaki. That is the new avatar of the police in India

Topics
Lockdown | Coronavirus | Indian Police Service

Sandeep Goyal 



Sandeep Goyal

Gurpreet Kaur Deo, a senior (IPS) officer of the was very busy over the past week with a very unusual task … organising sanitary napkins for women all over the state who have not been able to access the pads due to the . She spent the entire week galvanising multiple non-governmental organisations in Punjab’s 27 districts to help in the distribution. Helplines manned by an all-women crew were put in place almost overnight. Social media messages were posted district-wise. Most importantly, the deliveries were being handled only by women constables and lady volunteers, which included wives of IPS officers. The 1993 batch officer has handled many important assignments in her tenure, but nothing quite as out-of-the-ordinary as this one — needing trust, empathy, sensitivity, compassion, communication and logistics, all at the same time.

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First Published: Sat, April 18 2020. 00:46 IST

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