Business Standard

Start-ups, IPL auctions & the Veblen effect

What is driving up the start-up world of innovation-driven entrepreneurship in India today?

Image
Premium

Sandeep Goyal
Way back in 75 BCE, Julius Caesar was still a junior politician on the way up in Rome. Sailing across the Aegean Sea, a band of Sicilian pirates captured Caesar. When the pirates told him that they had set his ransom at 20 talents (approx 620 kg of silver, worth about $600,000 today), he mocked them for not knowing whom they had captured and suggested that 50 talents (around 1,550 kg of silver, worth about $1.5 million) would be a more appropriate amount to ask for.

Caesar, crafty and intelligent as he was, knew that he couldn’t possibly allow himself
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Feb 19 2022 | 12:25 AM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com