The blurring lines in media & entertainment

As the mix of India's top 15 media firms changes, the battle for dominance will be fought among four key players

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Thirty online majors such as Flipkart, Snapdeal, Ola, Uber, Amazon, Netflix and Microsoft had met the government and raised a series of issues with the current draft policy

Vanita Kohli-Khandekar

4 min read Last Updated : Jul 02 2019 | 7:59 PM IST

The numbers are mind-boggling: Their impact very real. In March 2018, Google India posted revenues of Rs 9,337 crore. That makes it the fourth largest media company in India after the Zee Group, Disney and the Times Group. A bulk of Google’s revenues came from search and display advertising. Just over Rs 2,000 crore came from YouTube. That makes YouTube a mid-sized broadcaster or the largest OTT in India.

Google and YouTube are part of the $137 billion Alphabet, the world’s largest media firm. It dominates the digital advertising market not just in the United States but globally as well. After

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Topics : media industry indian media and entertainment sector