The truth about streaming video

In an overcrowded market or one with skewed regulation, ad-supported programming can quickly degenerate into poor quality, polarising or downright fake

OTT platforms

OTT platforms

Vanita Kohli-Khandekar New Delhi
Amazon Prime Video has dropped 22 original series (Breathe, Mirzapur, Paatal Lok) across nine languages since it came to India in 2016. In 2019, it released seven films (Gulabo Sitabo, Shakuntala Devi) direct-to-Amazon-Prime-Video. There are hundreds of films and shows it licenses from other studios and all its originals from other parts of the world (Bosch, The Marvelous Mrs Maisel). An Amazon sibling offers streaming music. The mother firm offers online shopping for everything from garlic to washing machines, making the $280-billion Amazon a walled garden. The idea is to keep you within a haven of Amazon services and corner
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of or the Business Standard newspaper

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First Published: Sep 30 2020 | 1:38 AM IST

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