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What it takes to love a corporation

There will be a debate among strategists and entrepreneurs about whether Tata Sons has been wise to acquire Air India

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Illustration: Ajay Mohanty

R Gopalakrishnan
Ideally, corporations should be run so that they acquire respect as well as love from stakeholders. Loving a corporation is not personal; it can be emotional, not necessarily of the physical or familial kind that we have for a family member or a pet.

For example, we connect emotionally with sports people. Rafael Nadal, Roger Federer, and Novak Djokovic have all won a record-breaking 20 Grand Slams in tennis, eliciting great admiration. Two of them, however, also arouse a warm emotional response from fans. When Nadal became the first-ever winner of 21 Grand Slams, Federer posted, “To my heartfelt friend and
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper