Why MNCs are changing their India tune

The reasons are myriad - maturing of markets, change in business strategy -but there is a clear indication that global firms are not willing to tolerate any more slack in India

If you are someone who has watched multinational firms’ India play in the heady days of the 1990s and 2000s, the current goings-on are a big let-down. Back then, for the globetrotting MNCs India was the last El Dorado, to be conquered and won at all cost. Though China, another big consumer market, also beckoned, it was considered “taken”, by either government-led local firms or other MNC peers.

No wonder most played the Indian market much in the PGA Tour's Together Anything’s Possible style, their ambition not constrained by money, men or material. The liberalisation and globalisation-led 90s and noughties