Wrongs you cannot right, just repent and regret

Strategic errors - acts of omission and commission - have hurt many companies

Hamara Bajaj is possibly one of India’s most memorable advertising campaigns. Unforgettable, more so since Bajaj scooters were ubiquitous, a part of every home, every family, when the campaign was first aired in 1989. In 2006, Chetak, the flagship scooter from the Bajaj stable was withdrawn from the market. In 2010, the young scion of the Bajaj family, Rajiv Bajaj, decided to pull the brand entirely out of the scooter business, with the specific intent to focus on its motorcycles offering.

It was the year 2000 when Lara Dutta, Priyanka Chopra and Dia Mirza won the top three positions in the