Federal Bank has launched a credit card (with three variants) in association with Visa on which it will offer the lowest annual percentage rate (APR) in India, starting from 0.49 per cent per month or 5.88 per cent per annum. Prior to this, IDFC First Bank’s credit cards offered the lowest rate of 9 per cent to select customers.
The interest rate Federal Bank charges will depend on the balance in one's savings account. The interest rate will change dynamically as the balance changes. In addition, the bank will use analytics (which will factor in the customer’s credit score and other parameters) to decide whether to issue a card and the credit limit to offer.
Towards risk-based pricing
As the credit card market matures, it is moving towards risk-based pricing.
Explaining the rationale behind offering such a low interest rate, Nilufer Mullanfiroze, country head-deposits, unsecured, cards, wealth and bancassurance at Federal Bank, says: “Customers who keep their savings balances with us tend to have better risk behaviour. We are also keen to reward those who consolidate a higher share of their wallet with us.”
These low rates, however, are not available to everyone.
“Banks offer such low rates only to select customers who have a credit score of 750 or higher. They also take into account the customer’s credit history. These cards are usually offered to people who don’t roll over their dues much,” says Pankaj Bansal, chief business officer, BankBazaar.
Don’t go by interest rate alone
The interest rate charged on a card is important.
“The very idea of a credit card is that you will roll over credit some time or the other. So, you do have to take the interest rate into consideration,” says Bansal.
The interest rate Federal Bank charges will depend on the balance in one's savings account. The interest rate will change dynamically as the balance changes. In addition, the bank will use analytics (which will factor in the customer’s credit score and other parameters) to decide whether to issue a card and the credit limit to offer.
Towards risk-based pricing
As the credit card market matures, it is moving towards risk-based pricing.
Explaining the rationale behind offering such a low interest rate, Nilufer Mullanfiroze, country head-deposits, unsecured, cards, wealth and bancassurance at Federal Bank, says: “Customers who keep their savings balances with us tend to have better risk behaviour. We are also keen to reward those who consolidate a higher share of their wallet with us.”
These low rates, however, are not available to everyone.
“Banks offer such low rates only to select customers who have a credit score of 750 or higher. They also take into account the customer’s credit history. These cards are usually offered to people who don’t roll over their dues much,” says Pankaj Bansal, chief business officer, BankBazaar.
Don’t go by interest rate alone
The interest rate charged on a card is important.
“The very idea of a credit card is that you will roll over credit some time or the other. So, you do have to take the interest rate into consideration,” says Bansal.

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