Brokerages are leaving no stone unturned to attract new retail customers who have been entering the stock markets in droves in recent months. They have been showering them with inducements of all kinds — zero or low account opening fee and annual maintenance charge, gift vouchers to the customer and to the person who referred him, and so on. Instead of getting swayed by these considerations, customers should single-mindedly focus on selecting a broker with whom their money and securities will be safe over decades.
It is best to stay away from brokers who offer high leverage. “They are the ones