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Digital MF platforms look to diversify product offerings to drive growth

Over the last two years, the segment had seen strong PE funding

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Industry observers say that platforms will have to offer propositions with strong differentiators

3 min read Last Updated : Jul 22 2020 | 1:21 AM IST

Digital mutual fund (MF) platforms are looking to diversify their business with private equity (PE) funding in a bid to create a sustainable revenue model before funding the next leg of growth.

“Over the past two years, PE flows were strong. Now, PEs want to see some revenues from platforms offering direct plans online. Some of the players have also started to diversify in services such as stock broking and insurance,” said Vijay Kuppa, co-founder of Orowealth.

“The rush of establishing new MF platforms has slowed down, with players looking for a monetisation play in this segment,” said Nithin Kamath, co-founder of

Topics : Mutual Funds PE funds Digital platform

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