Business Standard

No sweat fashion: The activewear apparel you need for your fitness regime

Demand is growing for sports clothing that is durable and comfortable

Activewear clothes suit any exercise, like swimming, running, jogging
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Activewear clothes suit any exercise, like swimming, running, jogging (stock photo)

Namrata Kohli New Delhi
For a home workout, jog in the park or Zumba in a dance studio, you need activewear for comfort and style. The clothes are stretchable, dry quickly and the fabric won’t make you sweat.

Activewear clothes suit any exercise, like swimming, running, jogging, or working out in a gymnasium. “Comfort was always the prime reason for the increase in consumption of this category. Comfort is heightened by coordinates in fashion colors, boxy silhouettes, and more loose fit bottom wear. Versatility and fashion are the key reasons for this segment becoming stronger,” said Devarajan Iyer, executive director and chief executive officer

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First Published: Mar 17 2023 | 3:52 PM IST

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