Sportswear Brands

Sportswear brand TechnoSport raises Rs 175 crore from A91 Partners

Sportswear brand TechnoSport on Friday said it has raised Rs 175 crore from A91 Partners, an early growth equity fund. This fresh capital will help TechnoSport enhance its manufacturing capabilities, focus on digital brand building, and amplify its marketing activities, the Bengaluru-headquartered firm said in a statement. "The funding will also support the expansion of TechnoSport's sales and distribution channels, helping the brand reach a wider audience," it said. The Indian sports apparel market was valued at USD 673.34 million in 2022 and is expected to reach USD 1,926.10 million by 2029, with a CAGR of 16.2 per cent. Over the past three years TechnoSport, which aims for 10 per cent of the Indian activewear market, has maintained an average growth rate of between 30-40 per cent, it said. TechnoSport CEO Puspen Maity said this fresh infusion of capital marks a pivotal moment in the company's growth journey, enabling to accelerate expansion on multiple fronts. "With this suppo

Nike pins hopes on Olympic Games in Paris to win back market share

Nike spotlighted its 'Air' cushioning technology, used in everything from marathon shoes to sneakers, and its knit materials that make shoes lighter

Nike deal ends German soccer's 70-year long relationship with Adidas

German soccer and Adidas are breaking up. American sportswear giant Nike will supply all of Germany's national teams with its apparel and equipment from 2027, the German soccer federation (DFB) surprisingly announced Thursday. The new deal extends to 2034 and ends Germany's long-standing relationship with Adidas, which goes back some 70 years and had appeared unshakeable. Germany's men's team is using Adidas' headquarters in Herzogenaurach, near Nuremberg, as its team base for the European Championship, which Germany is hosting this summer. Adidas appeared to be surprised by the DFB's decision to switch to its biggest rival, only confirming in a brief statement: We were informed by the DFB today that the association will have a new supplier from 2027. German teams wore Adidas gear for all four of the men's World Cup titles, their three European titles, and the women's two World Cup and eight European titles. The DFB later defended its switch to the American kit supplier. We unde

Decathlon to accelerate investments in India on production, expansion: CEO

French sports retailer Decathlon is accelerating its investments to ramp up production and enhance its retail presence further in India, one of its "most important" global markets, its Global CEO Barbara Martin Coppola has said. Decathlon expects to continue its "high growth rate" from the Indian market, which is also emerging as an important manufacturing hub for the sports retailer, from where it currently exports around 65 per cent of production to global markets, she added. For Decathlon, India is currently among the top ten global markets, growing "twice the rate" of others, where it entered in 2009 and now operates a network of 129 stores, she said. Coppola said she is "really impressed" with the evolution of the sports culture in India, especially among the middle class, which is gradually getting engaged in different kinds of sports, amid a rise in their income level with the growth of the economy. "We see a real appetite for overall sports consumption, people wanting to tr

Puma expects weaker first half due to 'challenging' market conditions

Sportswear companies including Adidas, Nike, and Puma, have seen demand weaken as customers battling with inflation cut spending on non-essential goods

China's online retailer JD.com versus Elliott in battle for UK's Currys

Currys on Saturday rejected Elliott's possible cash offer of 62 pence per share, a 700 million pounds ($883 million) proposal it said significantly undervalued the company

Nike to cut about 2% of total workforce to lower costs as demand weakens

Nike had in December outlined a $2 billion savings plan over the next three years, which included tightening the supply of some products and reducing management layers

Nike to slash global workforce by 2% as sportswear giant seeks savings

That sparked a slump in Nike's shares, which have struggled to recover and remain down about 2% this year

Sportswear brands ride the athleisure wave, double India biz in two years

Puma, Decathlon, Adidas, Skechers, and Asics have registered growth in the range of 35 to 60% year-on-year since the financial year 2020-21 (FY21)

Nike forecast cut rattles sportswear stocks as consumer spending stumbles

The company also laid out a $2 billion cost-saving plan on Thursday and said it was adopting a "more prudent approach" to planning for the rest of the year

Reliance Retail to scale up distribution of clothing under B2B venture

Reliance Retail has launched over 50 exclusive brands and plans to increase the number by 2-3 times, under its strategy to expand the fashion business beyond its own stores

Adidas lifts revenue guidance, forecasts smaller 2023 operating loss

The German company said it now expects an operating loss for 2023 of around 100 million euros ($106 million), from a previously expected 450 million euros

You can play golf: Equipment, advice you need to pick up sport

Quality equipment is not expensive and access to private or public courses isn't that difficult

No sweat fashion: The activewear apparel you need for your fitness regime

Demand is growing for sports clothing that is durable and comfortable

Leading sportswear giant Adidas launches first flagship store in India

'The Home of Possibilities' store is a blend of multiple digital touch points, sustainability zone and embodies the future of retail experience for consumers

ASICS to add 18 stores in India during 2022, eyes 25% business growth

Japanese performance sportswear firm ASICS plans to add 18 stores to its sales network in 2022 expanding its footprints in India further

Picking the right sports gear to enhance your fitness performance

Appropriate sportswear also helps you feel more comfortable and confident even after a strenuous workout or playing an extreme sport

Flipkart plays big on fitness, sportswear as demand grows in tier-2 cities

The e-commerce platform is banking on an increasing sports and fitness clientele to make itself relevant across new towns

How to pick up the most suitable gear for your daily fitness regime

Products in this segment are designed to cater to specific activities. Marathon shoes, for instance, are very different from the kind you'd use for zumba

How sportswear brands are rewriting playbook to cater to women consumers

How brands such as Puma, Wildcraft and Woodlands are rewriting the marketing playbook to cater to women consumers