You are here: Home » Press Releases » Economy
Business Standard

Capture distant view prominently, with 30x optical zoom "FinePix SL300"

Announcement  |  Corporate 

Eyes never miss a chance to seep in the beauty, though your camera does at times. You might relate to a situation when you wanted to capture a view at a distance, but your camera didn’t facilitate you with a super zoom quality. But, now you can capture objects and scenic beauty magnificently with FUJIFILM’snew FinePix SL300, a cool, trendy high-powered premium bridge camera that offersa 30x optical zoom.

Following the tradition of FUJIFILM’s popular S-series cameras, FinePix SL 300 offers similar image quality and versatility to that of a DSLR combined with the convenience and portability of a compact camera. It is a proper bridge camera that a keen photographer can use instead of a DSLR kit. The chic look of SL300 makes it a perfect pick for theyoung brigade.

FinePixSL300 features a 14 megapixel CCD sensor with sensor-shift image stabilization, a 30x optical zoom with a focal range of 24-720mm, 720p HD video at 30fps, a bright 3 inch 460k dot LCD screen, faster start-up, improved auto-focus speed and an upgraded response time. 

The highlight of the new FinePix SL300 is the Fujinon optical zoom lenses, which offer a high-quality 30x optical zoom. The extended zoom range makes the SL300 ideal for travelers looking to record their adventures; sports fans keen to capture their teams on camera or any photographer looking for a step-up from their current compact camera.

With a close-focus distance of 2cm, users can also capture precise close-up details whereas the normal macro mode can close in to around 7cm. The zoom lens offers smooth zooming and precise framing of scenes, and with the addition of a zoom lever on the barrel of the lens, photographers are able to zoom in and out without taking their hands away from the camera – guaranteeing that they’ll never miss the desired shot.

“FinePixSL300 is afast responsive camera in FUJIFILM's extensive bridge camera range, with a faster start-up time and snappy auto-focus speed. With the newly incorporated lithium-ion battery, FinePix SL300offers convenience with longevity, which is one of the important features that youngsters look for,” said Mr. K Tanaka, Managing Director, FUJIFILM India.

For professional lighting capabilities and reaching out far objects, the SL300 has a powerful internal flash and a hot-shoe for connecting with separate external flash.

“FinePix SL300 has been designed with a rubberized coating to make it comfortable for extended shooting sessions. In terms of style and features, the Fujifilm FinePix SL300 is ideal for both the photographers who have experience of a DSLR and those who want to experience everything a DSLR can do for them without the added cost or weight,”saidMr. Rohit Pandit, Executive Vice President (DSC), FUJIFILM India.

Key features

  • 1/2.3-inch 14 mega-pixel CCD sensor
  • 30x Fujinonoptical zoom lenses with a focal range of 24-720mmand 45 steps control
  • 3-inch bright LCD screen with 460,000 dots
  • TTL Hot shoe flash
  • Additional zoom lever (side lever)
  • 720p HD movie capture
  • Li-ion battery delivering up to 300 shots per charge

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, employs more than 70,000 people worldwide and in the year ended March 31, 2010, had global revenues of $23.5 billion. FUJIFILM is committed to environmental stewardship and good corporate citizenship. For more information, please visit For more information on FUJIFILM India, please visit

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Wed, July 11 2012. 19:40 IST