Symphony, a name synonymous with air-coolers, is a world leader in air cooling and Ignite Mudra (the erstwhile Mudra –Ahmedabad) will partner the brand. Lowe Mumbai is the incumbent agency. The spend level for the brand is pegged at Rs. 10 crore.
Symphony was launched by Mudra-Ahmedabad (Ignite Mudra) more than two decades ago. The agency played a critical role in Symphony’s success. Out of the 22 years of Symphony’s brand journey, Ignite Mudra has partnered the brand for a good 16 years.
Symphony is the largest air cooler brand in the country with a wide range of residential, commercial and industrial air coolers. Over the last decade Symphony has expanded its footprint across the globe with production and marketing in the USA, Mexico, Europe, Middle East and African continents. Currently, Symphony is present in 54 countries.
Commenting on the development, Mr. Achal Bakeri, Chairman & Managing Director, Symphony Limited said, “We are happy to be back with Mudra. Symphony has seen some very good times together with Mudra and I am happy to see the same spark with the current team. We are very bullish about the future and are expanding our footprint aggressively within the country and abroad. I am confident of seeing some great work again.”
Commenting on winning this account, Chandan Nath, President, Ignite Mudra said, “Symphony is an iconic brand. We are proud of our association and the fact that we have played a role in creating the brand. It is very heartening to see an entrepreneurial brand like Symphony roaring like this after a long time. I am sure we have an exciting journey ahead.”
About Ignite Mudra:
Ignite Mudra - Partnerships for Entrepreneurs, a specialist agency that caters to the complete brand building needs of entrepreneurs across geographies. The agency provides entrepreneurs a consortium of experts in areas as diverse as project management, finance, human resources, corporate governance, law, taxation, IT, etc. to help them build successful, enduring brands.
Ignite Mudra, the erstwhile Mudra Ahmedabad, has built memorable brands for several entrepreneurial ventures in the past three decades, such as Reliance (Vimal), Paras Pharmaceuticals (Itchguard, Dermicool, Moov, Krack, Recova, Livon), Electrotherm (YObykes), Zydus Cadila (Nutralite) and many others. This legacy has given Ignite Mudra an intuitive understanding of the brand building needs of entrepreneurs.
