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Jaypee cement becomes the first Indian company to launch PP bags

Announcement  |  Corporate 

Company brand ambassador world famous cricketer Sachin Tendulkar inaugurates the new packaging system.

Jaypee Cement, the cement division of Jaiprakash Associate Limited today launched the PP bags for the packaging of cement. It is for the first time in India any cement company has launched such innovative technique for the packaging of cement.  The PP bags will change the way cement was packaged and sold in the market so far. The laminated packaging system of PP bags ensures that the quality of cement remains intact even in the extreme adverse conditions. The environment friendly new packaging system will also ensure that the quantity of cement will remain intact during transportation.

Company brand ambassador world famous cricketer Sachin Tendulkar inaugurated the new packaging system in Zirakpur today. Present in the occasion were Mr. Rahul Kumar, COO, Jaypee Cement; Mr. Shiva Dixit, Executive vice president, Jaypee Cement many other senior official from Jaypee Group.

Speaking on the occasion Mr. Rahul Kumar, COO, Jaypee Cement said, “Jaypee Group is a diverse business entity and deals in infrastructure, power, cement, real estate, hotels and education. The group is doing business of around Rs.7000 Cr. Annually.”

“In next two years Jaypee Cement will produce 360 lakh tons of cement. Today it is India’s third largest cement manufacturer and the company is increasing its production capacity by commissioning new plans on a regular basis”, he further added.

The launch coincided with the company’s annual dealer meet. Dealers across the country participated in the event. Jaypee Cement has been able to maintain a strong grip in the market because of its strong customer response and satisfaction. The fact that the company is today associated with more than 3000 dealers indicate that the customers strongly believe in the company. The company is thankful to all the dealers for being associated with the company all these while.

About the Jaypee Group & Jaypee Cement
The Jaypee Group is a diversified industrial conglomerate with a turnover of over Rs. 5,500 Crores.  From humble beginnings in the infrastructure sector 4 decades ago, the Group today, driven by the vision of the Founder Chairman Mr. Jaiprakash Gaur, is a leader in the Engineering & Construction sector with substantial interests in Cement, Power, Expressways & Highways, Hospitality & Tourism, Real Estate.

The Jaypee Group, over the last 7 years, has executed and dedicated 8840 MW of hydro –electric power to the nation.  The Group was responsible for delivering 54% of the total hydro-power generation envisaged in the 10th Five Year Plan (2002 – 2007).  In the private hydropower space, the Group has taken a pioneering initiative and is the largest player in the country 700 MW of capacity. The Group also has the unique distinction of working on 2 of the largest Expressway projects of the country on a Build, Own, Operate (BOO) basis – the 165 kms long Yamuna Expressway project connecting Noida to Agra and the 1,047 kms long Ganga Expressway Project connecting Greater Noida to Ballia, which is also the largest private infrastructure project in the country till date.

In recent times, the Group has identified and included sports as a focus area where it would like to support the nation’s efforts.  The Group is responsible for bringing Formula 1 (F1) racing to India and will host the first Indian Grand Prix in 2011.  A state-of-art Sports arena with Formula One Grand Prix Circuit and Go-Cart track is under development.  The arena will also have a 25,000 seating capacity Hockey Stadium, 100,000 seating capacity Cricket Stadium, 18-hole Golf Course and a Sports Academy. The Group has also constructed a world class Integrated Sports Complex in Greater Noida - spread over 15 acres, this complex provides facilities conforming to international standards in the all disciplines of racket sports, indoor & outdoor basketball and various track & field events.  On the domestic front, the Jaypee Group has developed an 18 hole Greg Norman Signature golf course housed amidst 450 acres of premium real estate at Jaypee Greens, Greater Noida. 

The Cement Division of Jaiprakash Associates Ltd. (JAL) has 6 state-of-the-art, fully computerized Integrated Cement Plants (ICPs), 3 Grinding Units & 1 Blending Unit with an aggregate capacity of 13.5 million tonnes per annum (MTPA). JAL is in the process of setting up new capacities in Northern, Central, Western & Southern parts of the country and is targeting a capacity of 25 MTPA by 2010 and 35 MTPA by 2011, along with 375 MW of Captive Thermal Power Plants (CPPs).

Once the expansion plans have been implemented, the Group will have 12 Integrated Cement Plants, 9 split location plants (Grinding & Blending units), 11 Railway sidings and a captive jetty across the states of Madhya Pradesh, Uttar Pradesh, Gujarat, Himachal Pradesh, Haryana, Uttarakhand, Chhatisgarh, Jharkhand and Andhra Pradesh, giving the former a pan-India presence in the cement sector and placing it in the top 3 cement companies in India and within the top 10 cement companies in the World. 

Jaypee Cement is known for its superior quality, strength, durable construction and is patronized by all major construction companies for their projects spanning multiple infrastructure sectors.  The brand is the preferred choice of cement for all types of construction – individual housing units, large residential complexes,   airports, highways, power projects and all Jaypee Group projects. It is also the leading brand in the retail markets of U.P., M.P., Bihar, Uttarakhand, Delhi and Haryana and has consistently been the highest exporter of cement to Nepal, for several years now.

First Published: Thu, May 13 2010. 19:34 IST