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Madame presents MELANGE- its Autumn Collection!

Announcement  |  Corporate 

With the monsoon receding, it is time to welcome autumn, the season marking the transition from summers to winters. The fashionistas have already started their search for outfits that will freshen up their autumn-wardrobe and make them look trendy and suave.

MADAME brings on board, the newest Autumn Collection- MELANGE', that flaunts the never-before combinations of warm fabrics! Viscose, Spandex, Cottom Blends, Slubbed Knits, Fine Fabrics in landscape colors are the attraction of this Collection, quoted Akhil Duggar, Creative Director, MADAME.

“This season’s collection is an adaptation from the global trends. We customized it a little to suit the Indian customer’s need and incorporated it to give our buyers that contemporary look,” said Mr Akhil Duggar. Vibrant colors like Orchid pinks, Sea-blues, Teals, elegant gray, sand serene beige are for this year’s autumn collection, revealed the Design Department of MADAME.. “The combination of white and black has been appreciated all around the world. You must visit the store to see how we have tried out new designs with it! We’re sure the Autumn Collection will zing up your fashion desires this time too!” he added.

This autumn has also seen the old trends like bold prints coming back. Mr Duggar explaining this trend said, “Though black has always the favorite color of autumn, we have tried to create combinations of black along with the bold prints and unexpected warm colors.” Madame has brought to life the past trends by creating a frenzied mixture of texture, print and color that should overwhelm your fashion appetite for the season to come.

Also, marking the launch of autumn collection is the second edition of free copy of the MADAME Style Guide for Autumn/ Winter 2010/11 that shall be available at MADAME Stores sooner.

About Madame

Madame is a young woman’s brand focused on the evolving global fashion trends. From the very onset, Madame has aimed at rewriting the rules of women’s fashion in the international market and achieving an appropriate balance of latest trends, quality and elegance.

With more than 15 years in the Indian Market, Madame has been the first and only home brand to provide women apparels exclusively. One thing that has been synonymous with the brand since its inception in 1993 is “contemporary styling’. Madame has always been a ‘design ahead’ brand. It is spearheaded by Mr. Bipan Jain, a seasoned industrialist with an Experience of over 30 years in Apparel Manufacturing.

Year 2002 marked the launch of Madame's Flagship Store at Lokhandwala – Mumbai. The present tally has increased to 64 Exclusive Stores spread across INDIA and will touch a number of 100 by 2010. The Brand has a strong Zonal Representation Network of over 600 Multi Brand Outlets across the Country. Madame has also been nominated as the most admired Woman’s Western Wear Brands in the country by CMAI and IFF.  



First Published: Tue, September 21 2010. 17:10 IST