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Arvind Fashions Partners With Nucleus Vision to Create a More Seamless & Personalized Shopping Experience

Press Trust of India  |  MUMBAI 

/ -- Deploys Nucleus Vision's proprietary in GAP, stores to offer a personalized shopping experience to consumers

As modern-day shoppers are inclining more towards personalization, Indian clothing chain Fashions Limited is exploring new ways to understand their customers better. Arvind, a licensee of numerous international brands, has signed an MoU with Nucleus Vision, an IoT & Blockchain company, to initiate a pilot project aiming to offer a personalized experience to their shoppers.

Following the partnership, will implement Nucleus Vision's proprietary in their GAP, Unlimited and U.S. Polo. Assn. stores to strengthen customer analytics.

"We see tremendous interest from the customers for a more evolved and personalized shopping experience. Nucleus Vision's revolutionary technology will give us valuable insights into our customer behavior, which will help us improve customer satisfaction and increase revisits," said Rukaiya Rangwala, COO, Digital Centre of Excellence, Fashions Limited.

"We look forward to expanding the scope of our relationship with This is a big step towards our goal to associate with the leading players in the Indian market to help them create better shopper experience," said Abhishek Pitti, Founder & of

The current Indian market amounts to an approximate of USD 800 billion and is estimated to reach USD 1.1 trillion by 2020. Personalization plays a major role in the gigantic market as 63% of Indian consumers prefer personalized experience, according to a report by Forrester-Epsilon. Through this association with Nucleus Vision, Arvind Fashions Limited intends to offer its consumers a more and therefore tap into new opportunities.

About Arvind Fashions Limited

Arvind Fashions Limited is India's largest and retail company, home to over 20 national and international brands. With 1500 stand-alone stores and 5000 departmental and multi-stores across India, Arvind Fashions Limited is a pioneer in introducing global brands into

The company has successfully introduced ARROW, the first international menswear in in 1993 and today licenses several brands like GAP, GANT, Nautica, Aeropostale, U.S Polo Association, The Children's Place, Ed Hardy, among others. Arvind Fashions was responsible for establishing Flying Machine, India's first iconic, home-grown youth apparel in 1980.

The company also houses its own leading brands like Unlimited, True Blue, The Arvind Store, among others. With unique capabilities in sourcing, design, product development, strong distribution footprint, retail capabilities, channel linkages and management teams, Arvind Fashions is a trendsetter across segments- casualization, tweens, kids, beauty and athleisure.

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Founded in 2014 at Harvard University, ( is an end-to-end provider that captures & provides previously inaccessible data to retailers & 'brick and mortar' businesses through blockchain & Nucleus Vision is backed by Tim Draper, IndusAge Partners, and several other prominent industry players. Nucleus Vision has offices in San Francisco, USA, and Hyderabad,

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, May 14 2019. 14:06 IST