Carvaan was introduced at a time when the world was going gung-ho about shift of music consumption pattern from physical to digital.
"The brand launched its first music speaker cum digital audio player in the form of Carvaan in 2017. Saregama is all set to celebrate the 1 million milestone with Carvaan this month," a Saregama India release said Friday.
Though, the company did not reveal revenue but said it has versions of Carvaan with prices ranging from Rs 2490 to Rs 14,990 for the top model.
Saregama said it become a rage among the millennials and non-millennials alike.
Fusing digital technology, it offers an app allowing users to choose the song they want to hear or create their own playlist.
The product won the of South Asia Brand of the Year title at Campaign Asia Awards 2018, the company said.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)