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Carvaan hits one million units sales in 16 months

Press Trust of India  |  Kolkata 

India's Carvaan, a portable player with 5000 evergreen Hindi songs, is set to touch the one million sales mark in 16 months, the company said on Friday.

Carvaan was introduced at a time when the world was going gung-ho about shift of music consumption pattern from physical to digital.

"The brand launched its first music cum player in the form of Carvaan in 2017. is all set to celebrate the 1 million milestone with Carvaan this month," a India release said Friday.

Though, the company did not reveal revenue but said it has versions of Carvaan with prices ranging from Rs 2490 to Rs 14,990 for the top model.

Saregama said it become a rage among the millennials and non-millennials alike.

Fusing digital technology, it offers an app allowing users to choose the song they want to hear or create their own playlist.

The product won the of Brand of the Year title at Campaign Asia Awards 2018, the company said.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, December 07 2018. 22:11 IST
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