ELGi Equipments undertakes rebranding exercise

: ELGi Equipments Ltd., manufacturer of air compressors, has undertaken a rebranding exercise as part of its vision to be second in the global market by 2027.

The company today unveiled new brand identity with a new logo and colour scheme for its entire product range.

"ELGi as a brand that is over 50-plus years and has constantly evolved as a global leader in providing complete range of compressed air solutions..," Elgi Equipments managing director Jairam Varadaraj said in a statement.

ELGi has always focused on strengthening its presence in indigenous technology, research and development to innovate newer technologies in air compressor industry, he said.
 

The company operates three manufacturing units across India and has presence in over 70 countries. It employs about 7,000 people, the release added.