Facebook is changing what its users will see to highlight posts users are most likely to engage with and make time spent on social media more "meaningful."
By cutting back on items that Facebook users tend to passively consume, the change could hurt news organizations and other businesses that rely on Facebook to share their content.
The idea is to help users to connect with people they care about, not make them feel depressed and isolated.
"We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos -- even if they're entertaining or informative -- may not be as good."
There will be fewer posts from brands, pages and media companies and more from people. There will be fewer videos, which Facebook considers "passive." People will likely spend less time on Facebook as a result, the company says.
That's because even if people read such content on Facebook, they don't necessarily comment or interact with it in other ways.
"It's in the same direction that Facebook has been pursuing for a while: offering a place for discussion among individuals, a community space, rather than being a news source," said Oh Se-uk, a senior researcher on digital news at the Korea Press Foundation.
"It wants people who have been friends to become even closer, to have deeper discussions (on Facebook). Traffic to news media's websites via Facebook will likely fall," he said.
The move will not affect advertisements users will continue to see the same ads they have before, "meaningful" or not. But businesses that use Facebook to connect with their customers without paying for ads will also feel the pain.
Facebook has long been criticized for creating "filter bubbles," the echo chambers of friends and like-minded people whose views are reinforced by their friends' posts on the platform.
The company says that's similar to how people make friends and interact with each other offline. Facebook says its research shows that users are exposed to more divergent views on its platform than they would be otherwise.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)