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Flipkart, Amazon in festive sale slugfest, each claims bigger share than other

Press Trust of India  |  New Delhi 

The face-off between the two giants and continues with the Walmart-backed company claiming it doesn't see much relevance for Indian users from the competitor, and contending that it remains the "most visited and transacted" platform in the country.

Less than three days into their biggest annual sale, both and said they have record-breaking numbers across categories like smartphones, large appliances and apparel and claimed they were way ahead of the other.

said the company is expecting a big spike in its 'Big Billion Days' sales over last year, helped by increased presence in smaller towns and cities, expansive selection of high-quality and availability of big brands on its platform.

Asked if he was worried about competition, he said: "We don't see that much of relevance for the Indian user coming from our competition today...We see them as becoming a global platform for premium Indian books and home goods buyers."

He also stated that having a competitor in the market has pushed the company to innovate a lot more. "But outside of that, do we really think...Do we worry about them? On a scale of zero to 10, it is close to zero today," he said.

Amazon, on the other hand, asserted that it continues to remain customer-focused and not competition-focused.

"Amazon remains the most visited, most transacted, most trusted in We are particularly excited that our investments in financing solutions, fast delivery across the country, and warranty, installation on delivery, Hindi as a language option, and other innovations are paying off as customers across see us as the destination of choice...," Senior told PTI.

He pointed out that its 'Great India Festive Sale' is already shaping up to be its biggest ever, with three times more new customers shopping with the company for the first time.

"...we look forward to maintain this momentum for the rest of the holiday season," he said.

This is not the first time the two companies have exchanged warring words. In 2016, the then Flipkart had said 'selling churan, hing and memberships do not constitute real sales', taking potshots at its American rival.

Amazon had countered saying customers shopped for mobile phones, upgraded appliances, bought furniture and fashion along with items like churan and hing on its platform.

companies in the country are estimated to have clocked sales worth USD 1.5 billion (Rs 11,085 crore) in less than three days of festive sale with both Flipkart and claiming to be leading the tally.

According to RedSeer Consulting, companies in India have achieved USD 1.5 billion in the first 2.5 days of the festive sale -- led by sale of 4.6 million units of (translating into USD 800 million), large appliances (USD 170 million) and fashion (USD 120 million).

It added that the industry is on track to reach the USD 3 billion-mark -- twice that of last year -- by the end of the five-day festive period. Players like Flipkart, Amazon India, Mall and have lined up attractive offers and discounts across categories to woo customers to shop on their platforms.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, October 12 2018. 16:20 IST