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Former PepsiCo India head D Shivakumar elected as ASCI Chairman

Press Trust of India  |  New Delhi 

Advertising watchdog Wednesday said D Shivakumar, former head, has been appointed as its

Shivakumar, who is presently Group Executive President, at Aditya Birla Group, was unanimously elected as the of the Board of for a period of three years.

While, Sony Pictures Networks - Network Sales & International Business was elected as the Vice-and Media Brands CEO was re-appointed as of the of (ASCI).

Commenting on the development said:" We live in changing times with respect to information, media and trust of society. has been built on the foundation of self-regulation."

Members of the board includes Harish Bhat, Subhash Kamath, & Vice Sandeep Kohli, SK Palekar from IMT, Hygiene and and Sales Vikas Agnihotri.

The (CCC) established by ASCI is an independent body as majority of its members drawn from members like consumer activists, lawyers, doctors, educationists.

It had met 47 times during the year and deliberated on complaints against 2641 advertisements. Complaints against 1177 advertisements were upheld, while for 483 they were not upheld.

The significant increase in the number of complaints as compared to 2016-17 numbers (2300) is largely due to ASCI's Suo Moto Monitoring project viz. National Advertisement Monitoring Services (NAMS).

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, September 12 2018. 20:45 IST