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Future group to take Brand Factory online

Press Trust of India  |  New Delhi 

will take its in February next year, its said.

This would be a project of the in the after it had closed its furniture store business FabFurnish.

"In February, we would be launching one of our own in February, which would be our biggest launch in ecommerce and online business," Biyani said.

He further said, "We are investing in the online business and trying to understand the space again."

According to Biyani, the group was one of the pioneers in the in with futurebazar.com, which was probably even earlier than

The company's effort on fabfurnish and tablet driven sales also did not worked and "lost lot of money in that business,"he said.

He further said that the money which he lost on ventures like fabfurnish was "compensated" as the company learned "enough" from that.

"Today, if you look at our as a business, online business for us, which we are selling on other's site, this year we should be doing close to sell around Rs 100 crore," he said adding "we have learned something out of it".

However, on being asked about the reports over probable sale of around 9.5 per cent stake in to the US-based online Amazon, Biyani declined to comment.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, November 29 2018. 22:10 IST
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