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GCMMF awarded best FMCG in food sector by IAA

Press Trust of India  |  Vadodara 

The Cooperative Milk Marketing Federation (GCMMF), which manages brand AMUL, has been awarded as the best FMCG in the food sector at the 5th International Advertising Association's (IAA) Leadership Awards in

The awards ceremony took place yesterday.

"The prestigious awards instituted by the Chapter recognises excellence towards contribution in marketing, advertising and media sectors as well as celebrate outstanding achievements of individuals and teams," said a release from Amul.

Amul is India's largest food brand with annual brand turnover of Rs 38,000 crore, said the release.

It is a cooperative milk federation of 3.6 million milk producers of Turnover of GCMMF has registered quantum growth of 238 per cent in last seven years, which implies an impressive cumulative average growth rate (CAGR) of 19 per cent during this period, it said.

Further, Amul has successfully quadrupled the of its dairy farmers in last seven years, demonstrating the efficacy of Amul model in exceeding our national goal of doubling farmer's in six years, it said.

K M Jhala, Chief Operating Officer, GCMMF received this prestigious award on behalf of 36 lakh milk producer members of

While receiving the award, Jhala thanked International Advertising Association for acknowledging the efforts of the farmer's organisation.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sun, October 08 2017. 19:07 IST