Goibibo launches new TV campaign on benefits of e-wallet

Online travel company Goibibo today announced the launch of its new TV campaign featuring its brand ambassador Deepika Padukone, which highlights Goibibo's e-wallet service GoCash Plus and its benefits.

Through the new campaign, Goibibo aims to increase new user acquisition and augment hotel market share growth, the company said in a statement.

"Through this campaign, our aim is to connect with our audience via a quirky, engaging narrative that encourages users to leverage their socio-sphere to land not just great savings for themselves but also for their family and friends," Group's Chief Marketing Officer Saujanya Shrivastava said.