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HC moved against actor Vijay, Sun Pic over posing with cigarette on poster

Press Trust of India  |  Chennai 

The issued notice to the Centre and the government today on a PIL seeking prosecution of Vijay, the and others over his new film's promotional poster showing him with a cigarette.

First bench of and Justice P T Asha posted to July 16 the PIL filed by the Peoples Forum for Tobacco Control (TNPFTC) after issuing notice.

The litigation comes days after the directed Vijay, the and of the film "Sarkar" to withdraw the promotional poster, released recently.

The petitioner, represented by S Cyril Alexander, submitted that the posters carried a picture of the smoking a cigarette.

This was a violation under the The Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulations of Trade and Commerce, Production, Supply and Distribution) Act 2003, he contended.

He also sought a direction to the to take appropriate action against them.

It should constitute a of the Cancer patients by imposing damages of Rs.10 crore each on the and others and utilise the funds for the government cancer hospital.

The petitioner sought initiation of prosecution against SUN Pictures, the of the film, and its parent company with and under the act.

He further submitted that in the promo stills released by also the actor was shown smoking.

The publicity material did not contain the certification prescribed by the Compulsory Censorship of Publicity materials Act 1987, the petitioner said, adding the posters were in violation and liable for punishment under the act.

Alleging that the producer, and the actor were jointly responsible for violating the act, the PIL sought a direction to the authorities concerned to initiate prosecution against them.

The controversial promotional poster released last month, has come in for condemnation by anti-tobacco NGOs and PMK.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, July 09 2018. 23:05 IST