You are here: Home » PTI Stories » National » News
Business Standard

ICDL launches digital marketing skills certification module

Press Trust of India  |  New Delhi 

International Computer Driving License (ICDL) Foundation has launched a module to certify essential digital marketing skills in India.

The Foundation said its training and testing centers across Delhi, Mumbai and Bangalore will deliver the ICDL digital marketing module to get students certified on international standards.

The certification is aimed at imparting digital marketing skills to entrepreneurs, business workforce, students, and marketing & communications professionals working in the public and private sectors.

"Effective use of digital marketing tools and techniques will enable small and medium organisations in particular to succeed online and benefit from the digital economy," Damien O' Sullivan, the CEO of ICDL Foundation, said.

The module covers core digital marketing topics, including maintaining online presence, using social media to promote a business and using online advertising and marketing services.

"This Digital Marketing module provides the key skills that are relevant for roles in sales, marketing and communications. It certifies a candidate's skills to an internationally recognised and industry standard that is both relevant and comprehensive," Sayem Mehmood, the Managing Director of ICDL India, said.

Earlier this year, ICDL signed an MoU with National Skills Development Corporation to certify one million Indians on international standards for digital skills.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Wed, November 09 2016. 16:57 IST
RECOMMENDED FOR YOU