Brokerage firm ICICI Securities today announced the launch of a "robo" advisory platform to help its customers take timely investment decisions.
The platform "Track & Act" would help customers get a comprehensive financial plan, track the progress of key action points online on a real-time basis, track current versus recommended asset allocation on plan date, among others.
"Our internal research shows that customers prefer advice that is specific to their situation and which they can access regularly, on-the-go and at their convenience," said ICICI Securities investment advisory services head Abhishake Mathur.
