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India's medical value travel industry needs more measures: Report

Press Trust of India  |  New Delhi 

Steps such as infrastructure building, relaxing visa regulations and targeted outreach programmes would help in promoting industry in India, according to a Ficci-EY report.

The report said that is one of the major destinations for (MVT) as the total number of foreign tourist arrivals on medical visa has increased.

It said that currently about 60 per cent of the MVT landing in is based on word of mouth.

Hence, there is a need to make targeted outreach like "Heal in India," as such branding will help attract patients from other countries, it said.

It also asked the commerce ministry to help make the sector more organised by taking steps like target group based streamlining of visa regulations without jeopardizing nation's security.

"The may support 'Mission Mode' programme under dedicated implementing agency for effective co-ordination and implementation," it said.

It added that 'Heal in India' campaign can focus on emerging countries to attract MVT patients.

Meanwhile speaking at 'Care - 2018' summit in Greater Noida, in a video message said that the government has set aside Rs 5,000 crore for enhancing the overall services sector including

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, December 04 2018. 20:10 IST