Consumer electronics player Intex Technologies today said it has forayed in the refrigeration space and has launched three direct cool refrigerators.
The refrigerators will be available at a price range of Rs 10,900 to Rs 14,300 and the company plans to introduce frost free models next year, it said in a statement.
"After the phenomenal response our products have got, we have enhanced our portfolio with refrigerators. With the inclusion of these product categories, we are sure it will further establish a consumer connect and help in consolidating our position," Intex Technologies Director and Business Head-Consumer Durable and IT Nidhi Markanday said.
The market for refrigerators in the country is estimated to be 13 million units.
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