Rapper Kendrick Lamar will be seen don a new avatar as the keynote speaker at Forbes Under 30 Summit on October 3.
The 30-year-old musician will make an address at the fourth edition of the annual event, which will be held at Boston's City Hall Plaza, reported Billboard.
Lamar's keynote will include a conversation with Forbes Senior Editor (Media and Entertainment) Zack O'Malley Greenburg.
Greenburg said the "HUMBLE" singer represents today's youth and he could not wait for him to perform at the prestigious event.
"Kendrick Lamar is the voice of the under-30 generation, and we can't wait to hear more from him.
"Not only does he write and record groundbreaking songs, but he also embodies the same sort of spirit, drive and thoughtful passion of his peers across science, tech, the arts and beyond. Forbes is honoured to host him in Boston," he said in a statement.
The four-day gathering will also see young artistes, entrepreneurs and activists, such as Skylar Grey, Tyler Oakley and DeRay Mckesson speak at the event.
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