The company, which is already selling diesel-powered gensets, plans to sell the new range through its own channel of 200 dealers across the country.
"We are targeting telecom, retail, housing societies besides rental segment. Operating cost of our product is 45 per cent less than a diesel genset and is environment friendly," Mahindra Powerol and Spares Business President Hemant Sikka told PTI.
The 6-cylinder 125 kVA gas genset is the country's first CPCB-II (Central Pollution Control Board Stage 2 Emission Norms) approved product, he claimed.
It is being produced at the company's Chakan plant and has a significantly lower noise level as compared to a diesel genset, Mahindra Powerol said.
"It is not only a testimony to Mahindra's commitment to a greener future, but is also intended to drive positive change in the society," Sikka said.
Speaking at the launch, Minister of State for Heavy Industries Babul Supriyo said:"It emits zero particulate matter and low noise, which is great. In Delhi, where we face the problem of air pollution regularly, it is a great product to have."
According to industry estimate, in New Delhi alone there are around 50,000 diesel-run gensets, which are a major cause of air pollution, especially during winter.
The genset market in India is pegged at around 1.17 lakh units per annum. In value terms, it stands at around Rs 6,400 crore.
Mahindra Powerol entered power generation segment in 2001-02. It generated revenue of Rs 1,400 crore in the last financial year.
The company has sold a total of 4 lakh gensets till date in the domestic market. It has also exported around 5,000 units.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)