Allied Blenders and Distillers today said its semi-premium whiskey brand Officer's Choice Blue has crossed three million cases sales mark, making it the first brand to do so in the second year of launch.
"With this, Officer's Choice Blue, becomes the first brand in the Indian alcobev industry to achieve this landmark in the second year of national launch," Allied Blenders and Distillers (ABD) said in a statement.
The brand has achieved success on the back of various factors including marketing initiatives and right pricing, it added.
"Crossing the three million cases mark in the second year of national launch is a 'never-before' feat. Numerous consumers across the country have adopted Officer's Choice Blue as their brand of choice in the semi premium whiskey segment," ABD Executive Vice Chairman & CEO Deepak Roy said.
The company said the brand has already become leader in various markets including Delhi, Meghalaya and Tripura.
"The brand has recently extended its presence in Karnataka...And will soon be launched in other southern markets," the company said.
